Creative direction, branding, visual identity, art direction, and campaign concepting. We work upstream of production and downstream of strategy.
Engagements: brand positioning and creative platforms, visual identity systems (logo, type, color, motion, photography direction), campaign concepting and toolkits, art direction for in-house or partner production, editorial and content design.
Identity work is infrastructure. Artifacts should be usable by every team that touches the brand for the next five years, not a hero film that ages out in six months.